Itchy breasts may occur infrequently for most women and seem quite unimportant at the time but if it persists, it can prove to be both an embarrassing and uncomfortable ailment. The odd case of itchiness of the breast is not a cause for concern – maybe it was that new dress that was a bit ‘itchy’ or the perfume you sprayed on your chest. But if it is ongoing and there are other symptoms present, then it requires further investigation.